The most captivating aspect of this book is the author's 15 years of practical experience, countless references, and remarkable analysis. Right from the beginning, the author introduces Socrates to emphasize that business isn’t merely about capital—it is deeply intertwined with philosophy. Starting with philosophy, the book gradually delves into how modern business has become a vast battleground.

Challenging the inadequacies of theoretical knowledge, the author presents an extremely effective method for business success called IMPAct. The subsequent discussions are even more fascinating and engaging! Topics include low-capital business strategies, unique business ideas, innovation in business, marketing strategies with in-depth analysis, why customers are akin to babies in today’s brand experience era, tactics for winning business battles, thought-provoking insights for entrepreneurs, survival resources, productivity secrets, and ideas for transitioning from being unemployed to a billionaire.

This book is truly a business blueprint. It’s not just for those engaged in business, planning to start one, or studying it—it’s also an excellent addition for educators expanding their knowledge base. The book explores how a business idea transforms into a brand and how that brand influences the world. Analytical works like this on business are rarely seen in the Bengali language.