A distinguished business strategy consultant, trainer, doctoral researcher, teacher, writer, and former software engineer. He leads the Business and Marketing Department at the renowned international software company CodeCrafters Intl. At the same time, he is the Founder and Executive Consultant of Bangladesh’s first conversion-focused MarTech & Business Strategy Consulting Firm, IDEAN Consulting. Mark Anupam Mallik’s vision is to “Democratize Business Strategies”—making business strategy simple and accessible to everyone. As a United Nations-certified trainer, he has provided training, consultancy, and mentorship to countless business leaders. With diverse experience, Anupam Mallik began his career working on enterprise-level software projects for Fortune 500 companies. Alongside running multiple ventures of his own, he continues to deliver business strategy consultancy and training to many reputed national and international organizations, including the United Nations, IBA (DU), Rangs, Akiz, and Rokomari. His co-authored case studies in the globally acclaimed Essentials of Modern Marketing by the “Father of Modern Marketing,” Professor Philip Kotler, have received wide recognition and brought international acclaim to Bangladesh. In addition, as a researcher, he has published several papers in reputed academic journals. Alongside his professional career, he regularly delivers guest lectures and part-time teaching at leading universities in Bangladesh, including IBA at the University of Dhaka. A firm believer in continuous learning and self-development, Mark Anupam Mallik is also the co-author of Bangladesh’s first and widely popular book on time management, “Time Machine – Your Road to Greatness.” Before beginning his career, he graduated from BUET and later completed his MBA with a major in Marketing from IBA, University of Dhaka. Currently, he is a Doctor of Business Administration (DBA) candidate at IBA, University of Dhaka,